![](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/2d5c7fde-9230-444c-a162-d62d3ae5e163_rw_1200.png?h=663dd8bbf594d8c1e40a43bca6a84103)
This was a design challenge to create a custom HMGMA branded package to be received by the Hyundai MetaPros. I first started by conducting initial research on production methods, the Hyundai brand, low country and Korean history, and sustainable materials. The project focused on sustainability, scalability, and consistency. Provided the MetaPros with a VIP experience while opening the desk package. The package consisted of a custom pocket notebook, binder, a desk and wall calendar, and a desk organizer. My role was to lead the research and design team, created the project scope, and the graphics for the design package. The project placed first place and it will be used by HMGMA.
Client: Hyundai Motor Group Metaplant America (HMGMA)
Focus: Brand Experience
Role: Design Lead, Research Lead, Graphics Development
Media: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
![Style Tile](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/be04eb7d-40da-44d8-802b-47ea07a3b282_rw_3840.jpg?h=d5c8c3a3e7541b6891a5251a6a6584e9)
Style Tile
![Chosen Theme](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/cea27d84-fc73-4396-9df8-c510f752ad56_rw_1920.png?h=417175d1fadaab557b991b86d8812884)
Chosen Theme
![Recycled Paper](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/74177386-d220-469b-b983-758a52972bee_rw_600.png?h=f1cd0b3a681c6df6b44c336532b918ad)
Recycled Paper
![Bamboo](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/9af8aeec-f516-4d48-a88a-a399d0ba21ce_rw_600.png?h=9460b95df5bea7f10fc931e208ea1be5)
Bamboo
Recycled Paper:
- Recycled paper is the process of turning wastepaper into new paper goods.
- Minimizes the environmental impact of the paper industry and conserves resources.
- 31% less energy, 53% less water, 100% less use of trees, and 39% less solid waste is produced.
- Recycling paper reduces the energy and materials needed to produce one ton of office paper by 4.3 tons of CO2.
Bamboo:
- Bamboo is renewable and grows quickly. It's an abundant renewable resource that makes it a perfect, green substitute for conventional paper goods.
- Biodegradable & Compostable: 100% compostable and biodegradable in 2-4 months.
- Carbon footprint: Compared to trees of the same volume, bamboo releases 35% more oxygen into the environment.
![Hyundai Ionic 5 Illustrations](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/b39a6016-5a3b-4892-b506-6a2be292e2ec_rw_1920.png?h=f3b8ab8e70a9e5d60189cc9d7b39b98c)
Hyundai Ionic 5 Illustrations
![Seoul, South Korea and Savannah Grid Patterns](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/11185232-1d6b-465c-96a0-1dc88ffad16f_rw_1920.png?h=f767639527014dfe7dbed31747766c5d)
Seoul, South Korea and Savannah Grid Patterns
![Santa Fe and Ionic 5 Patterns](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/b58edd71-48df-4e10-98e7-c5c6d5e12751_rw_1920.png?h=c6e56b7b6ee12618a12d0eb351e31875)
Santa Fe and Ionic 5 Patterns
![Outside Binder: Die Cut, Foil, Embossing, Standard Print](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/3bf49f6f-1380-4dda-b490-d2cac66ad5f0_rw_1920.png?h=7fabf9459f090d80f06af28bb9e1fb25)
Outside Binder: Die Cut, Foil, Embossing, Standard Print
![Perforated Dotted Grid and Lined Grid Inner Pages](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/758e2f72-2abe-45ce-ba76-cba546dac6fb_rw_1920.png?h=14a332d6ec31cdb5c690c6364008d87d)
Perforated Dotted Grid and Lined Grid Inner Pages
![Inside With Pockets](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/b2d455a8-00dd-43b9-b49d-aa8a2a33e092_rw_1920.png?h=1f1daedc71fbd39c806bf3c47e918364)
Inside With Pockets
![Inside Without Pockets](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/8c3f1afa-03e7-4e5a-949d-8151832dbc8b_rw_1920.png?h=628b1f9a945c6519c5ffdb941439dbc4)
Inside Without Pockets
![Pocket Notepad: Dir Cut, Foil, Embossing, Standard Print](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/6123a47c-8645-4a84-98a6-9fd416aea4f0_rw_1920.png?h=b8df502d2a813c171f7030931e1df5c9)
Pocket Notepad: Dir Cut, Foil, Embossing, Standard Print
![Perforated Dotted and Lined Inner Pages](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/f687a317-ba85-470b-b784-0128a6a5ac86_rw_1920.png?h=94d7e3072da23adf1797918ce66800d8)
Perforated Dotted and Lined Inner Pages
![Die Cut Cover with Pattern Pen](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/4e83e43c-1eb6-4e64-b44c-78d8da4c7d9b_rw_1200.png?h=40db654956eca4e6f7d85c6cb2d19391)
Die Cut Cover with Pattern Pen
![Inner Pages](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/edcc89fc-6203-4300-b5c1-cab523212e33_rw_1920.png?h=48552bee8ccbd3bbe79271004dda8b4e)
Inner Pages
![Desk Calendar](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/43d16420-028e-4bc1-873b-ba2d7a42a6b3_rw_1920.png?h=063b2087eeda0ba38909f560b8bf72af)
Desk Calendar
![Wall Calendar](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/0233239f-a3e1-4be4-aa6d-7c808943c819_rw_1200.png?h=02d5f5cd8f5e872cdc12e5a1efeea160)
Wall Calendar
![VIP Package and Desk Organizer](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/6227e37e-6f83-460a-bc1f-9b38ef17b0cf_rw_1920.png?h=506b28db36b3d8636d44026953906548)
VIP Package and Desk Organizer
![VIP Package and Desk Organizer](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/b5d082ef-8769-409b-93d7-7ae9f1790402_rw_1920.jpg?h=b59bdcfc3ebba7fc126267802c6bd6f7)
VIP Package and Desk Organizer
![VIP Package and Desk Organizer](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/6d9ff448-6c7f-43b2-83df-a69d88a1aaf9_rw_1920.jpg?h=85c080b85fe68c8b0f89021c8d6d62a0)
VIP Package and Desk Organizer
![Billboard](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/b3b68c0d-4f92-401d-917a-906e0a6b42b6_rw_3840.jpg?h=d95df8fde1db3c5f94b61ac7eb625879)
Billboard
![Factory Signage](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/bf9643b0-6768-443c-8f94-5a33fda2e5e3_rw_1920.jpg?h=0b298199fd051976c8da4e368bca3cc2)
Factory Signage
![Phone Application](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/bb1bdc37-2064-4343-913d-3264e756cb70_rw_3840.jpg?h=04a525aa6ce1cf7538de3a2e535d6a81)
Phone Application
![Lanyard](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/7ed4b37e-71e8-4d54-a75b-f7115f32ba9d_rw_1920.jpg?h=668dc72ba052ebfab69cd31c1be336e9)
Lanyard
![Ionic 5 Wrap](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/77f0a996-d1a4-4824-9771-a26f9f1ad610_rw_1920.jpg?h=772e826ee3c6563f75ca969b2968711b)
Ionic 5 Wrap
![Shipping Container](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/4c62148c-ed7b-4158-8d33-b26a912d7e08_rw_1920.jpg?h=909ee544f5f13d8a900b13b76ca59006)
Shipping Container
![18-Wheeler](https://cdn.myportfolio.com/86ecbade-d86f-483b-85ee-2a85f54cc1a9/2b3eefb6-3488-4587-b95f-5ca086758670_rw_3840.jpg?h=5962f6a59dd18ae0d58745400a6fe855)