This design challenge tasked us with creating a custom, HMGMA-branded package for the Hyundai MetaPros. The process began with thorough research into production methods, the Hyundai brand, the history of the Lowcountry and Korea, and sustainable materials. The project emphasized sustainability, scalability, and consistency, ensuring a thoughtful and eco-friendly approach. The goal was to provide the MetaPros with a VIP experience when they received and unboxed the package. The package itself included a custom pocket notebook, binder, desk and wall calendars, and a desk organizer, all designed to enhance the work experience. In my role, I led the research and design team, developed the project scope, and created the graphics for the package. Our design placed first in the competition, and it will be implemented by HMGMA for future use.
Client: Hyundai Motor Group Metaplant America (HMGMA)
Focus: Brand Experience
Role: Design Lead, Research Lead, Graphics Development
Media: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Style Tile
Chosen Theme
Recycled Paper
Bamboo
Recycled Paper:
- Recycled paper is the process of turning wastepaper into new paper goods.
- Minimizes the environmental impact of the paper industry and conserves resources.
- 31% less energy, 53% less water, 100% less use of trees, and 39% less solid waste is produced.
- Recycling paper reduces the energy and materials needed to produce one ton of office paper by 4.3 tons of CO2.
Bamboo:
- Bamboo is renewable and grows quickly. It's an abundant renewable resource that makes it a perfect, green substitute for conventional paper goods.
- Biodegradable & Compostable: 100% compostable and biodegradable in 2-4 months.
- Carbon footprint: Compared to trees of the same volume, bamboo releases 35% more oxygen into the environment.
Hyundai Ionic 5 Illustrations
Seoul, South Korea and Savannah Grid Patterns
Santa Fe and Ionic 5 Patterns
Outside Binder: Die Cut, Foil, Embossing, Standard Print
Perforated Dotted Grid and Lined Grid Inner Pages
Inside With Pockets
Inside Without Pockets
Pocket Notepad: Dir Cut, Foil, Embossing, Standard Print
Perforated Dotted and Lined Inner Pages
Die Cut Cover with Pattern Pen
Inner Pages
Desk Calendar
Wall Calendar
VIP Package and Desk Organizer
VIP Package and Desk Organizer
VIP Package and Desk Organizer
Billboard
Factory Signage
Phone Application
Lanyard
Ionic 5 Wrap
Shipping Container
