In this project, I collaborated with a team of 17 students to design the interior space of Bluffton, SC’s new Welcome Center. Our process began with in-depth research into the town’s history and its unique place in the Lowcountry. The objective was to honor Bluffton’s rich heritage and charm by incorporating local materials, patterns, and cultural references into the design. Through multidisciplinary collaboration, we developed the theme “A Love Letter to Bluffton,” capturing the town’s essence. My role focused on crafting a new visual identity for the Welcome Center and organizing key project events, which ultimately received an overwhelmingly positive response from both residents and visitors.
Client: Town of Bluffton, SC
Focus: Branded Environment, Civic Identity, Interactive Design, Storytelling
Role: Research Development, Graphics Development, Event Lead
Media: Adobe Illustrator, Adobe Photoshop, Adobe After Effects
Style Tile
Primary Logo with Color
Secondary Logo with Color
Primary Logo in Black and White
Secondary Logo in Black and White
Walk Through Video
Billboard
Town Signage
Welcome Center Postcard
Social Media Campaign
Website Design
App Design
