In this project, I worked on a team of 17 students for the Town of Bluffton, SC. We were tasked with designing the interior space of the town’s new welcome center. We first started by conducting initial research on the town’s history and place in the low country. Our goal was to maintain the Town of Bluffton’s rich history and charm by incorporating local materials and patterns in the design. Worked on ideation for the theme “A Love Letter to Bluffton” through multidisciplinary collaboration. My role was to work on creating a new visual identity for the welcome center and organizing the project events that led to a successful reaction from the town’s residence and visitors.
Client: Town of Bluffton, SC
Focus: Branded Environment, Civic Identity, Interactive Design, Storytelling
Role: Research Development, Graphics Development, Event Lead
Media: Adobe Illustrator, Adobe Photoshop, Adobe After Effects
Style Tile
Primary Logo with Color
Secondary Logo with Color
Primary Logo in Black and White
Secondary Logo in Black and White
Walk Through Video
Billboard
Town Signage
Welcome Center Postcard
Social Media Campaign
Website Design
Website Design
