In this project, I collaborated with a team of 17 students to design the interior space of Bluffton, SC’s new Welcome Center. Our process began with in-depth research into the town’s history and its unique place in the Lowcountry. The objective was to honor Bluffton’s rich heritage and charm by incorporating local materials, patterns, and cultural references into the design. Through multidisciplinary collaboration, we developed the theme “A Love Letter to Bluffton,” capturing the town’s essence. My role focused on crafting a new visual identity for the Welcome Center and organizing key project events, which ultimately received an overwhelmingly positive response from both residents and visitors.
Client: Town of Bluffton, SC
Focus: Civic Identity, Branded Environment, Storytelling
Role: Graphics Development, Story Development, Event Design
Media: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Miro, Figma
Style Tile
Room 1
Room 1
Room 2
Room 2
Logo
Post Card
Billboard
Social Media
Post Card
