I created an event design for the city Seoul, South Korea 2036 Olympic Bid. This combination mark is for the Summer Olympics 2036 Bid. The concept is representing the architecture found in traditional Korean temples. The combination mark is created in a geometric way to reference the modern advancements of Seoul, South Korea. The architecture represents the modern culture in Korea and symbolize ancient traditions from the past. The building is a reference to Geumsansa Temple in Seoul. The geometric shapes symbolize the modernization of Seoul and its geometric skyline. The colors are blue, yellow, green, red, and black to symbolize the Olympics. The type is custom made and is a cross between traditional and modern typography. The target audience is people who are interested in traveling and the Olympics. This student project has no affiliation with the brand name and the artwork on display is solely for educational purposes.
Focus: Logo System, Event Design, Environmental Design
Media: Adobe InDesign, Adobe Photoshop, Adobe Illustrator
Style Tile
Primary Logo
Secondary Logo
Tertiary Logo
Interface
Stadium
Swim Stadium
Merchandise
Merchandise
Environmental
