
During my internship with Hasbro Games, I worked on developing a system of icons and merchandising assets for in-store and online use. The visual designs focus on incorporating the brands under Hasbro Games with different seasons including Holiday, Spring, Summer, Fall, and Winter. I developed new icons for each season to be paired with the game play icons of each brand. The design focuses on maintaining brand consistency. This system is visually showcased in different applications including in-store displays, environmental signage, and digital assets.
Client: Hasbro Games
Creative, Narrative, and Marketing Collaboration: Courtney Coutu, Valley Shaia, Peter Tittiger
Focus: Branded Environment, Merchandising Design
Role: Graphic, Icon, and Merchandise Development
Media: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects

Style Tile

System
Holiday Merchandising

Header

Interactive Header

Header

Die-Cut Header

In-Store Example

In-Store Example

Hasbro Games Holiday Animation
Spring Merchandising

Header

Interactive Header

Header

Die-Cut Header

In-Store Example

In-Store Example
Summer Merchandising

Header

Interactive Header

Header

Die-Cut Header

In-Store Example

In-Store Example
Fall Merchandising

Header

Interactive Header

Header

Die-Cut Header

In-Store Example

In-Store Example
Winter Merchandising

Header

Interactive Header

Header

Die-Cut Header

In-Store Example
