During my internship with Hasbro Games, I worked on developing a system of icons and merchandising assets for in-store and online use. The visual designs focus on incorporating the brands under Hasbro Games with different seasons including Holiday, Spring, Summer, Fall, and Winter. I developed new icons for each season to be paired with the game play icons of each brand. The design focuses on maintaining brand consistency. This system is visually showcased in different applications including in-store displays, environmental signage, and digital assets.
Creative Collaboration: Courtney Coutu
Narrative Design and Marketing: Valley Shaia, Peter Tittiger
Focus: Branded Environment, Merchandising Design
Role: Graphic, Icon, and Merchandise Development
Media: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects
Style Tile
System
Holiday Merchandising
Header
Interactive Header
Header
Die-Cut Header
In-Store Example
In-Store Example
Hasbro Games Holiday Animation
Spring Merchandising
Header
Interactive Header
Header
Die-Cut Header
In-Store Example
In-Store Example
Summer Merchandising
Header
Interactive Header
Header
Die-Cut Header
In-Store Example
In-Store Example
Fall Merchandising
Header
Interactive Header
Header
Die-Cut Header
In-Store Example
In-Store Example
Winter Merchandising
Header
Interactive Header
Header
Die-Cut Header
In-Store Example
