For this project, I designed an editorial booklet and event identity for a theme park expo, blending my initials with a typographic treatment of the expo logo to create a unique visual identity. The booklet, which would be distributed to attendees at the event, serves as both a guide and a showcase of the innovations featured at the expo. In addition to the booklet, attendees would receive a tote bag and lanyard upon check-in. Sponsored by SCAD and National Geographic, the event highlights two groundbreaking inventions, exploring their use in the themed entertainment industry and delving into their history. To enhance the experience, I created hand-drawn illustrative elements that complement the content and elevate the overall design. The target audience includes anyone interested in attending the expo and learning more about the latest innovations in the industry. This student project has no affiliation with the brand name and the artwork on display is solely for educational purposes.
Focus: Expo Design, Environmental Design, Identity Design
Media: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Style Tile
NG 101 Booklet Front Cover
NG 101 Booklet Spread 2
NG 101 Booklet Spread 1
NG 101 Booklet Event Poster
Environmental
Merchandise
Merchandise
