During my internship with Hasbro Games, I developed a new system of illustrated icons and pattern to be used for merchandising assets for in-store and online use. The visual designs focus on incorporating the brands under the Hasbro Games Adult category including Taboo Uncensored, Fork Milk Kidnap, Monopoly Board Crawl, and Drop Trivia. I developed new icons for each game to be paired with the game play icons of each brand. The design focuses on maintaining brand consistency. This system is visually showcased in different applications including in-store displays, environmental signage, and digital assets.
Creative Collaboration: Courtney Coutu
Narrative Design and Marketing: Amanda DiSanto, Peter Tittiger
Focus: Branded Environment, Merchandising Design
Role: Graphic, Icon, and Merchandise Development
Media: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects
Style Tile
System
Icons
Icons
Interactive Icons
Icons
Headers
Header
Header
Die-Cut Header
Shelf Danglers
Blade Signs
Blade Sign
Blade Sign
Blade Sign
Blade Sign
In-Store
In-Store Example
