ZOOMEEZ

App Identity and User Interface Design

This project involved designing and conceptualizing an app aimed at simplifying travel for pet owners. Through a combination of primary research, secondary research, and market analysis, we identified a significant gap in the market for a solution that helps pet owners navigate travel with their pets. Throughout the design process, we conducted user tests on low-fidelity, mid-fidelity, and high-fidelity screens, ensuring a diverse range of users from different demographics across the United States tested the app. The result is ZOOMEEZ, an all-in-one pet travel app that streamlines the journey for both pets and their owners. Key features include a “Book Now” option for partnered airlines, lodging, and vehicle travel, an emergency vet hotline, a calendar with important deadlines and trip itineraries, and a home page with individual pet profiles. My role in the project involved conducting research, creating visuals, video production, and developing the app in Figma. Traveling with pets often brings confusion, frustration, and stress—information is hard to find and consolidate, important documents are easily misplaced, and pet-friendly locations are poorly advertised. As a result, many travelers either leave their pets behind or abandon their trips altogether. ZOOMEEZ was designed to eliminate these challenges by offering a comprehensive, user-friendly solution for pet-friendly travel.

Focus: App Identity, User Experience, Interface Design

Role: Research Lead, App Development, Video Development, Visual Creation

Media: Figma, Adobe After Effects, Adobe Photoshop, Adobe InDesign, Adobe Illustrator