This brand refresh is for the Terras Gauda Winery. My concept was to create the shape of the wine bottle in an abstract way. This was achieved by having geometric shapes cut out of the bottle and placed on top, to the side, and on the outside of the bottle. The geometric shapes do not have perfect sharp edges because the wine bottle shape is very smooth and does not have angles. The shapes such as the simplistic triangles and rectangles all represent Francisco’s love of geometric forms and art. Many of his early works utilized geometric patterns, shapes, and grids. The shapes are also not perfectly filled in and not fully outlined because each grape and ingredient that is used to make wine is not perfect in shape. The primary colors were used because Francisco utilized this color palette frequently in his work. The colors in the poster are red, blue, and yellow. The dominant color in the poster is blue. The wine bottle is blue because of the town Vigo, Spain and its location on the water. The background is a light beige in reference to Vigo’s light-colored stucco homes. The poster was exhibited at the Francisco Mantecón Competition in Vigo, Spain. The target audience is people who are interested in traveling and wineries. This student project has no affiliation with the brand name and the artwork on display is solely for educational purposes.
Focus: Brand Refresh
Media: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Style Tile
Port in Vigo, Spain
Terra Gauda Winery
Environmental
Vigo, Spain Port
Web
